LIPTON

When Lipton launched Lemon Sparkling Ice Tea across Europe, they wanted to create a campaign as refreshing and exciting as their new product. Turning to 3Rock Global, they introduced a bespoke gamified AR Magic Mirror experience that revolutionized fan engagement.

This first-of-its-kind activation allowed participants to challenge each other in an interactive game, complete with a live leaderboard to fuel friendly competition. The immersive experience not only showcased Lipton’s vibrant brand personality but also captivated audiences with its innovative design and flawless execution.

With 3Rock Global’s expertise, the campaign delivered an AR experience that left fans buzzing—proving once again that Lipton knows how to make a splash!