SPIDERMAN
ACTIVATION: Augmented Reality
When Spider-Man: No Way Home swung into cinemas as one of the highest-grossing movies of all time, fans in London were treated to an unforgettable interactive AR engagement thanks to 3Rock Global. Using their innovative AR Magic Mirror, 3Rock brought the web-slinging hero to life in a way never seen before. Crowds gathered at Westfield Stratford to experience this cutting-edge activation, which allowed fans to interact with Spider-Man himself in an immersive and dynamic setting.
The highlight of the event? The man behind the mask, Spider-Man, made a surprise appearance, thrilling fans and proving once again why 3Rock Global is the go-to partner for delivering next-level AR experiences. From flawless execution to unmatched creativity, this activation demonstrated how 3Rock turns blockbuster moments into unforgettable fan experiences.