Advisors on the Memory Standard for Advertising
Most advertising is forgotten, we diagnose why and rebuild it to be remembered
Reach, impressions and CPM tell you who saw your ad. They can’t tell you who remembered it, or whether they linked it to your brand. We can. Working alongside CMOs, agencies and media owners, we use EEG neuroscience to diagnose brand-linked memory, teach your team to read the signals, and rebuild the hero asset, usually in 3D, only when the data says it will move the number.
Advisory in approach. Accountable to the brain. Measured on the outcome.
Backed by The Third Dimension, EEG research conducted by Grey Mattr and published in WARC.
Attention is easy to buy,
Memory is hard
Media targeting has never been more precise. Yet the industry still can’t answer the only question that matters after the spend: did anyone remember it, and did they remember it as yours? Attention you can’t recall doesn’t build a brand. This is the blind spot every media plan leaves open. We built the company to close it.
MOST MARKETING PARTNERS SELL YOU MORE OF WHAT ISN’T WORKING, WE START BY TELLING YOU WHAT IS AND FIX ONLY WHAT THE DATA FLAGS
See How the Measurement WorksMemory, not just attention
We measure whether creative is encoded into memory at the moment of exposure, not just whether it was seen.
Brand linkage
We measure whether that memory is attached to your brand, not just to a moment in the ad.
Evidence, not opinion
Every recommendation comes from Grey Mattr’s EEG measurement of your ads, so creative decisions rest on what the brain did, not on taste.
The Advisory Model
Diagnose first, produce only
where it moves memory
Diagnose
We audit your ads with EEG to find exactly where memory holds and where it leaks, and whether it links back to your brand. Most engagements start here, and many deliver value here alone.
Teach
We train your team to read the memory signals themselves, so you know why creative works before you spend, not after. The standard becomes an internal capability, not an external dependency.
Elevate
When the data shows a rebuild will move the number, we produce the hero asset and measure the change: usually in 3D, always mapped to the exact moment the diagnosis flagged.
BRANDS DON’T BUY EXECUTIONS FROM US, THEY BUY ACCOUNTABILITY
Explore the MethodThe Evidence
3D doesn’t just look better,
it’s remembered better
In an EEG study of 60 advertisements, including 28 matched 3D and 2D pairs from the same brands, the study measured how often 3D moments beat their matched 2D counterparts, and by how much.
Memory encoding
of usable comparisons beat matched 2D. Typical lift 15% to 75%.
Engagement
of usable comparisons beat matched 2D. Typical lift 51% to 360%.
Attention
of usable comparisons beat matched 2D. Typical lift 20% to 55%.
Cognitive load reduced
of usable comparisons beat matched 2D. Typical lift 10% to 37%.
In the published analysis, 3D lifted attention in 86% of timed 3D moments and outperformed same-brand 2D on attention in 73% of usable comparisons, with the strongest effects seen when the 3D moment made the product, pack or brand cue more distinctive.
Research conducted by Grey Mattr in partnership with 3Rock Global. Published in WARC.
Read the Full ResearchThe Work
Campaigns are the output,
Memory is the deliverable
Engagements delivered from Tokyo to Baghdad to the Champions League final. The reel gets attention; the advisory standard beneath it is what makes the work repeatable.
Powered by neuroscience, proven by EEG
The science other 3D
companies don’t have
Most 3D and AR companies focus on what looks impressive. Most consultancies sell you hours. We do neither. With Grey Mattr, our EEG measurement partner, we use EEG to isolate what conventional ad testing can’t: whether your creative is encoded into memory, and whether that memory attaches to your brand. The neuroscience underpinning this programme is led by consumer neuroscientist Dr Shannon Bosshard, Founder and CEO of Grey Mattr.
EEG SHOWS WHAT THE BRAIN ENCODES AND WHETHER IT IS LINKED TO YOUR BRAND, SECOND BY SECOND
Read the Research
Where do you want to start?
Brands
You’re accountable for growth. We’re accountable for memory. Start with a free audit of your ads.
Agencies
Bring us in as your measurement partner, not a competitor. Add an accountable-memory edge to your next pitch.
Media Owners
We prove which environments earn memory, not just attention. Bring true 3D to your inventory
Great work deserves
to be proven
Don’t let your brand fade into the background. Start with a free memory audit of your ads. It’s the first step of the engagement, not a lead magnet: you’ll leave with a diagnosis you can act on, whether or not you work with us next.