MASTERCARD

ACTIVATION: Augmented Reality

When the UEFA Champions League final arrived, Mastercard made an unforgettable impact at the fan zone with a bespoke AR activation created by 3Rock Global. At the heart of the experience was the Magic Mirror, which drew thousands of fans eager to participate in a first-of-its-kind augmented reality penalty shootout. This cutting-edge activation allowed fans to immerse themselves in the thrill of scoring goals while mingling with football legends like Yaya Touré.

The AR experience was flawlessly designed to captivate and engage, showcasing 3Rock’s expertise in creating magic but we also included our scalable, distortion-free 3D content that could be enjoyed from any angle. Whether you’re looking to elevate fan engagement or create memorable brand moments, 3Rock Global proves time and again that they truly make magic happen.