M&MS

A real interactive AR experience M&M’s brought the fun and flavor to life with an AR Magic Mirror karaoke experience that took engagement to the next level. Fans gathered in droves to interact with the colorful M&M’s characters, culminating in a crowd-pleasing sing-along to Meatloaf’s iconic “I Would Do Anything for Love (But I Won’t Do That).” This gamified, interactive activation wasn’t just about singing; it was about creating unforgettable moments of joy and connection.

Designed and delivered entirely by the talented 3Rock Global team, every element of this campaign was crafted to perfection. From seamless augmented reality integration to the vibrant energy of the karaoke setup, the experience captivated audiences and proved once again that 3Rock knows how to deliver spectacular, unmatched audience engagement. Whatever your vision, 3Rock Global will do anything to make it a reality!