DOCTOR WHO
ACTIVATION: Augmented Reality
When Doctor Who wanted to create an unforgettable experience for fans, they turned to 3Rock Global to deliver a spectacular AR Magic Mirror activation in London’s bustling train stations. Bringing the iconic show to life, this immersive campaign featured live appearances from beloved characters alongside interactive augmented reality moments, allowing fans to step into the Doctor’s universe like never before.
From facing off with monsters like the Judoon at Victoria Station to engaging with the TARDIS and other legendary elements of the show, this activation captivated hundreds of thousands of commuters. Designed with 3Rock Global’s signature expertise, the AR technology ensured seamless engagement in multiple locations, creating a truly magical experience.
This collaboration added another unforgettable chapter to the legacy of Doctor Who while demonstrating 3Rock Global’s unparalleled ability to connect brands with audiences in innovative and impactful ways.