GAME OF THRONES

When HBO’s Game of Thrones sought to create unforgettable fan experiences across London, they turned to the legendary team at 3Rock Global. Using their innovative AR Magic Mirror, 3Rock delivered a spectacular activation simultaneously at three major train stations: Waterloo, Victoria, and Paddington.

Fans were transported straight to Westeros, where they came nose to nose with the show’s iconic dragons in breathtaking augmented reality. The immersive experience allowed people to feel the heat of Drogon’s fiery breath and stand face-to-face with these legendary creatures, creating once-in-a-lifetime memories. Combined with flawless AR execution, the campaign captivated hundreds of thousands of commuters, leaving them awestruck.

This activation not only celebrated the legacy of one of television’s most iconic series but also proved how 3Rock Global continues to deliver on every level—creating moments as epic and legendary as the dragons themselves.