BRENT CROSS

A true piece of 3Rock history! This was our final test content before launching to market—a milestone that set the standard for 3D at scale. We were the first to champion running 3D content across flat screens, not just the traditional curved ones, and to prove that you could achieve jaw-dropping 3D effects with absolutely no distortion, no matter the display or the angle.

Our astronaut test became legendary: as you move around the screen, their hand reaches out towards you from every direction, creating a mind-bending illusion that’s impossible to ignore. This effect isn’t just visually stunning—it’s a key reason our 3D content scores so highly in neurological studies, driving active attention and memory encoding far beyond traditional formats.

By pioneering scalable, distortion-free 3D for any standard digital screen, we opened the door for brands to deliver consistent, high-impact experiences worldwide. This test content didn’t just break the mould—it redefined what’s possible in digital out-of-home and set a new benchmark for immersive brand storytelling.