F1

When Formula 1 made its electrifying debut on the Las Vegas Strip in November 2023, MGM Resorts ensured they stood out in a city known for spectacle. Partnering with the creative minds at 3Rock Global, MGM delivered a stunning 3D campaign that turned heads across their iconic locations on The Strip.

At the heart of this visual masterpiece was the MGM driver, brought to life in breathtaking 3D, leaning out to engage audiences and spotlight the MGM Rewards campaign. Designed entirely from scratch, this content showcased the power of 3D at scale, captivating hundreds of thousands of viewers with its flawless execution and ability to be seen clearly from any angle.

This campaign not only celebrated the thrill of Formula 1 but also demonstrated how immersive visuals can elevate brand storytelling, leaving an unforgettable impression on everyone who experienced it.