Coca-Cola
Multi-year, multi-market,
multi-format
3D and anamorphic executions built for one of the most demanding brand systems in the world.
The work
Coca-Cola is a brand system with more scrutiny per pixel than almost any advertiser in the market. Brand codes, colour standards, logo integrity, and market compliance are non-negotiable. Every execution has to survive audit before it can survive the street.
3Rock delivers 3D DOOH, anamorphic OOH, and 3D social executions inside those constraints. The work in the reel above spans multiple markets and multiple formats within the Coca-Cola brand system. Every asset is 3Rock production, held to Coca-Cola specification.
Why it worked
The Coca-Cola brand is already one of the strongest visual assets in advertising
The creative discipline is to let the brand do the work, and to use depth and motion to give it a moment the eye cannot pass over. 3D and anamorphic executions are only effective when the brand lands at the peak of the visual event. That is where 3Rock’s method concentrates.
Credits & Method
Creative & 3D Production
3Rock Global
Market
Multiple
Format
3D DOOH, Anamorphic OOH, 3D Social